804 Day with
True Grit Farm & Flower
Celebrating Richmond through flowers, community, and shared stories.
Join us at 17th Street Market as we gather in appreciation of the people, organizations, and everyday acts of care that shape our city. Through flowers and storytelling, we'll create opportunities for connection, creativity, and recognition across our community.
Saturday, August 1, 2026
17th Street Market • Richmond, Virginia
Why We're Showing Up
804 Day is an opportunity to celebrate what makes Richmond special: the people.
At True Grit Farm & Flower, we believe flowers can do more than decorate a space. They can express gratitude, spark conversation, and help people feel seen.
This year, we're bringing together flowers, storytelling, and community participation to create a space where appreciation takes center stage.
Through interactive experiences, community nominations, and opportunities to gather, we'll invite visitors to recognize the neighbors, mentors, educators, artists, organizers, and everyday changemakers who help shape our city.
Featured Activations
Throughout the day, visitors will be invited to participate, create, reflect, and celebrate alongside fellow Richmonders.
Give Them Their Flowers
A community storytelling project celebrating the people who deserve recognition while they're here to receive it.
Nominate someone who has made a difference in your life or community and help us honor the people whose impact often goes unseen.
Floral Installation
An immersive floral installation designed as a gathering place, photo moment, and celebration of Richmond creativity.
Created using seasonal flowers and natural materials.
Bouquet Bar
Build your own bouquet from a curated selection of seasonal flowers.
Choose stems, explore color and texture, and leave with something uniquely your own.
Community Partners
Meet the local organizations, businesses, artists, and community leaders helping bring this activation to life.
Together, we're creating something larger than any one organization could do alone.
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Plan Your Visit
Date
Saturday, August 1, 2026
Time
12pm - 6pm
Location
17th Street Market, Shockoe Bottom, Richmond, Virginia
Admission
Free and open to the public
Accessibility
The event takes place outdoors on paved surfaces.
Parking
Street parking and public parking decks are available nearby.
Map
Help Bring
This Experience to Life
Sponsors help make community-centered experiences possible.
By supporting this activation, you're investing in storytelling, creativity, appreciation, and meaningful opportunities for connection across Richmond.
Whether you're a small business, organization, or larger institution, your support helps expand the reach and impact of this work.
Community Visibility
Connect with engaged Richmond audiences.
Local Investment
Demonstrate commitment to the communities you serve.
Meaningful Engagement
Support experiences that encourage participation rather than passive attendance.
Cultural Alignment
Associate your brand with creativity, appreciation, and community connection.
Sponsorship Levels
Community Partner
Entry-level support for organizations seeking to participate and show community support.
Supporting Partner
Expanded visibility and participation opportunities.
Presenting Partner
Premier recognition and activation opportunities.
Not Every Contribution Is Financial
We're seeking partners who can contribute products, services, expertise, and resources that help strengthen the experience.
Examples include:
Photography/Videography
Printing
Food and Beverage
Volunteer Coordination
Marketing Support
Supplies and Materials
Community Outreach
If you see a way to contribute, we'd love to hear from you.
Give Them Their Flowers
A community storytelling project celebrating the people who deserve recognition while they're here to receive it.
Nominate someone who has made a difference in your life or community and help us honor the people whose impact often goes unseen.
Community Partners
This activation is made possible through collaboration.
We're grateful to the organizations, businesses, artists, and community leaders helping bring this vision to life.
Give Them Their Flowers
A community storytelling project celebrating the people who deserve recognition while they're here to receive it.
Nominate someone who has made a difference in your life or community and help us honor the people whose impact often goes unseen.
FREQUENTLY ASKED QUESTIONS
Is the event free?
Yes. The activation is free and open to the public.
Can I become a sponsor after registration opens?
Yes, sponsorship opportunities remain available while space allows.
Can I support through products or services instead of a financial contribution?
Absolutely. We welcome in-kind partnerships and community collaborations.
How do I volunteer?
Complete the volunteer interest form and we'll reach out with available opportunities.
Will Give Them Their Flowers continue after 804 Day?
Yes. The project is designed as an ongoing community storytelling initiative that extends beyond the event it